Do members have to be in my Community first then have access to a product?

I have a buyer/market test group. I'm using the course layout to release new products for them to review. I'm using the Community feature for announcements and special offers from partner companies - products but not something my buyers need to review, just a great deal I negotiated for them. Eventually, I'll let the buyers engage in the Community.

Which is the better way to make a seamless entry into the for my buyers?

Bring my buyers into the course and give them access to the Community.

Bring my buyers into the Community and they get access to the product?

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